There are five or so designs in this series. You can use your own threads or select a palette from the French General flosses. Their palettes are all coordinated so there are no wrong choices.
Then, just have at it. There are a few stitches explained but no "this stitch here" kind of instructions. Stitch whatever stitch wherever you feel like it. You can get many different effects as I attempt to show with the two featured photos of the same floss and the same palette.
So, everyone ends up with their own unique piece. Sweet.